“ People care about these things. And I don’t mean rich city people. Most of the folks who buy my turkeys are not rich by any means; they’re struggling on fixed incomes. But they’re willing to pay more for the sake of what they believe in. They’re willing to pay real prices. And to those who say it’s just too much to pay for a turkey, I always say to them, “Don’t eat turkey.” It’s possible you can’t afford to care, but it’s certain you can’t afford not to care.